When we see colors , we connect with them instantly on a subliminal level . No one can be sure that our reactions are the result of our own human nature or are shaped by our socialization , but the reactions are very real. The human mind is wired to respond to color.
Marketing experts know that the powerful connection between consumers and the color. They '' vie done a lot of research with carefully controlled experiments and have decided that color plays an important role in the formation of people '' s perceptions of products and logos. That research is confirmed by the actions of the real world, too . Companies have found that changing a color scheme logo '' s even a little can have a big impact on sales .
When we see colors , react immediately. It happens faster than we can read a word. In fact, the mind makes color connections and forms opinions before the conscious mind even knows what we're seeing !
A logo is the symbol is repeated frequently and your business. It'' s on your letterhead , your website , business cards , products and more. It'' s your "brand " and '' S an inseparable part of your business.
When you think about how important your logo and considers the power of colors , it'' s pretty obvious that color psychology should be an important part of the logo design. If you overlook the color choices in your logo , you may " Off" potential customers rather than attract new buyers .
Using color psychology to your advantage sin '' t easy. You can see a simple chart that shows and explains common colors which tend to represent - one is still included in this article only to give you some ideas. Doing so , however , really only scratches the surface of what color psychology is about.
An effective logo designer go beyond simple color connections . He or she can take that information and combine it with knowledge of color negative connotations . A logo design specialist also understand how people react to different combinations of colors and will be able to combine the posts of the psychology of color with excellent design skills. The result is a logo that is both memorable and optimized for the use of color.
Today, many of us are in love with the " do it yourself" plan. We believe that if we do a little research and hard work, we can do things as efficiently as can a professional. That may be true in some cases , but the logo design is a perfect example of when you really need the help of an expert '' s .
Experts understand logo design. They recognize the power of various forms and can create logos that communicate the nature of a company instantly. They have special skills and knowledge that helps them produce winning logos that look much better than our fans creations .
The rational use of color psychology is a perfect example of how talent and knowledge of a professional creative logo can make a big difference. A good designer knows how to choose colors to communicate the message of a customer '' s effectively without risking the mistakes " do it yourself " often make .
If you are in the market for a logo , see a talented logo expert can use the science of color psychology to your advantage!
Fundamentals of color psychology
Here are some of the most used colors and positive messages that communicate . As noted , this basic chart sin '' t complete . It does '' t list negative associations and does '' t discuss the best ways to combine colors . However, it is an interesting introduction to the psychology of color
BLACK : The mystery, the secret tradition.
BLUE : Power , peace , success , confidence .
BROWN : earth and nature , simplicity , seriousness .
GREEN : Harmony , health and healing , nature and animals , money.
ORANGE: Accessibility, fun, youth , creativity , celebration.
PURPLE : Fantasy and dreams , justice , royalty.
RED : Excitement, action, adventure , love, passion , food.
WHITE : Simplicity , cleanliness , innocence .
YELLOW: Joy, joy, curiosity , fun.
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